2013年10月19日星期六

Tory Burch Shoes|Tory Burch Personalizes Experience with Digital ClientBooks

Creating meaningful shopper engagement and shattering the traditional sales model, Tory Burch Handbags, an lifestyle and sportswear designer, introduced a new digital clienteling strategy utilizing VeriFone GlobalBay mobile technology. The retailer sets a high bar for the industry with an innovative business approach and a high-tech, high-touch clienteling strategy.


Teaming up with VeriFone GlobalBay, Tory Burch transformed iPads into "ClientBooks," or digital black books that put business and customer information at the fingertips of sales associates. The little black books provide associates with a 360-degree view of who shoppers are so that they can provide a custom shopping experience, cater to client's desires and build a genuine relationship.

The retailer is using the technology as more than just a point-of-sale, but to change the way it does business and impact the entire brand and shopping experience from beginning to end. Tory Burch Belts
 is gaining a competitive edge by using the technology to:

Create detailed profiles of customers – complete with wish lists, personal preferences, order history and more

Access profiles from any U.S. Tory Burch boutique – so customers visiting different stores will receive the same personalized service that they expect in their 'home' store

Communicate with customers via e-mail on iPad – allowing associates to thank clients for stopping by, notify customers about sales or looks that they'd enjoy, and schedule appointments


Search and view detailed product information – for clients while they're visiting the store to find sizes and availability, view recommended items, add products to a shopping cart and more.

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 Tory Burch Sale丨D.I.Y. A TORY BURCH NECKLACE

Jilly and Sally are New York-based sisters and style bloggers who share their personal style, beauty tips, and peeks into their lives on their blog, Sorelle in Style. You can find them at @sorelleinstyle on Twitter and Instagram.



Tory Burch Reva Flats’s art-inspired fall collection left us lusting for rich, jewel-toned pieces. The opulent accessories, in particular—complete with gilded pendants and chunky tassels—really caught our attention. So, in a few simple steps, we reworked one of our favorite bags from the runway into a statement-making necklace. Read on to find out how to craft your own piece of wearable art!




What You’ll Need: A cardboard jewelry box, silver chain, a tassel, three twist ties, metallic curling ribbon (in gold, blue, and green), orange rhinestones, scissors, a permanent marker, and glue.

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